Who we are
Paul Flatters
Paul@trajectorypartnership.com
Chief Executive: Paul's background in qualitative research and a spell as Head of Research for BBC News has given him a passion for the interpretation of current affairs and social change. His clients include Thomas Cook, Cardiff Proud Capital Partnership, Nokia, BUPA and Waitrose.
Paul is a regular conference speaker and is frequently invited to speak and run workshops across Europe and in America for the senior management of organisations such as Coca-Cola, the Chartered Institute of Marketing and the European Travel Commission.
He was previously CEO of the Future Foundation, and Research Director of Which?
Michael Willmott
Michael@trajectorypartnership.com
Chairman: A specialist in survey research and statistical analysis, Michael is regarded as one of the world's leading authorities on trends in consumer behaviour and demographic change.
Clients such as the Chartered Institute for IT and the United Nations World Tourism Organisation have commissioned Michael to undertake breakthrough analysis of global data-sets, providing fresh perspectives on emerging social trends. He also regularly presents at conferences for Financial Services and Tourism organisations.
Michael was the co-founder of The Future Foundation and author of the books "Citizen Brands" and "Complicated Lives" (with William Nelson).
Chris Farmelo
Chris@trajectorypartnership.com
Non-Executive Director: A specialist in quantitative analysis and econometric modelling Chris works with clients ranging from Virgin Holidays through to Defra and Historic Royal Palaces. Chris has developed a range of modelling techniques that accomodate and test the impact of consumer trends alongside econometric and sales data. His work ranges from market-sizing and optimal pricing through to probability testing future scenarios.
Chris heads up our pricing and portfolio analysis team and is also a director of the research agency Legacy Foresight.
He was formerly MD of The Henley Centre for Forecasting.
Bob Tyrrell
Non-Executive Director: We were delighted to welcome Bob as a partner in December 2011 having worked with him during the year creating a strategic review for the board of SunLife Direct. Until 1997 Bob was Chairman of the Henley Centre for Forecasting. He was one of the founders of Demos, the independent public policy think tank where he was a trustee and then Chairman 2002-2006. From 1997 - 2001 he was an advisor to the Conservative Party and during this time wrote his political scenarios for 2010 ''Things can only get...different'' published by the Centre for Policy Studies.
His clients include AXA, Cadbury Schweppes, Heinz, Manchester Airport, 02, Pfizer, Tesco, Virgin Atlantic and Whitbread.

