Who we are
Paul Flatters
Paul@trajectorypartnership.com
Paul is the Managing Partner of Trajectory. A background in qualitative research and a spell as Head of Research for BBC News has given him a passion for the interpretation of current affairs and social change. His clients include Thomas Cook, Cardiff Proud Capital Partnership, Nokia, BUPA and Waitrose.
Paul is a regular conference speaker and is frequently invited to speak and run workshops across Europe and in America for the senior management of organisations such as Coca-Cola, the Chartered Institute of Marketing and the European Travel Commission.
He was previously CEO of the Future Foundation, and Research Director of Which?
Michael Willmott
Michael@trajectorypartnership.com
A specialist in survey research and statistical analysis he is regarded as one of the world's leading authorities on trends in consumer behaviour and demographic change.
Clients such as the Chartered Institute for IT and the United Nations World Tourism Organisation have commissioned Michael to undertake breakthrough analysis of global data-sets, providing fresh perspectives on emerging social trends. He also regularly presents at conferences for Financial Services and Tourism organisations.
Michael was the co-founder of The Future Foundation and author of the books "Citizen Brands" and "Complicated Lives" (with William Nelson).
Chris Farmelo
Chris@trajectorypartnership.com
A specialist in quantitative analysis and econometric modelling Chris works with clients ranging from Virgin Holidays through to Defra and Historic Royal Palaces. Chris has developed a range of modelling techniques that accomodate and test the impact of consumer trends alongside econometric and sales data. His work ranges from market-sizing and optimal pricing through to probability testing future scenarios.
Chris heads up our pricing and portfolio analysis team and is also a director of the research agency Legacy Foresight.
He was formerly MD of The Henley Centre for Forecasting.
