We hope that this overall section has given you a good feel for the breadth of Trajectory expertise. We have tried to emphasise throughout that we are not a consultancy business focused on selling specific products or one that is tied to particular research methodologies. Our focus is on finding the best solution to your specific needs within the budget and time available. We are pragmatists not purists. We understand project constraints. We focus on results.
That said our skills and expertise can be grouped into the following broad service areas.
- Desk Research, Horizon Scanning, Scenario Planning and Literature Reviews – including trends analysis
- Primary B2C and B2B research – quantitative or qualitative, on or off line
- Advanced statistical analyses – primary and secondary datasets, including segmentation
- Data modelling, forecasting and econometrics – including pricing approaches etc.
- Business strategy and planning – including innovation and product development