Welcome to The PriceLab

In today's complex retail environment, retailers and suppliers are faced with constant pressures on their profitability. There is, therefore, the need to better understand the impact of pricing decisions and how these can be used to optimise profits.

The PriceLab have developed a process called Competitive Set Analysis® that provides a unique route to effective profit optimisation. In particular:

Our modelling and simulation methodology takes into account all potential competitive interactions within a market and can therefore analyse large and complex categories.

Our process allows the quantification of own and cross price impacts at any level of aggregation, from total category to individual items. In fact we have shown that quite modest changes in price can lead to significant (2% to 5%) improvements in profitability.