The launch of a new study to review the impact of the recession and likely consumer perception of recovery.
This recession has been longer and deeper than many UK consumers will have ever experienced or indeed expected this time around:
- In some ways it will have fundamentally changed our consumer behaviour, the habits and beliefs that we pass on to future generations
- However, many are just waiting for the good times to return
- And for some, they never left...
How has your audience fared? Are there new opportunities with other ‘types’ of consumer? Are you ‘on message’ with your audience? Is your current product / service portfolio fit for the short term future?
