Is discounting the right strategy?
The temptation to discount is always around us but what does it mean for your portfolio of brands, services and offers? How does this place you in your competitive environment and how do you optimise your profitability – now, and in the future? This is the sharp end of marketing activity where quantitative models are created to optimise profitability through the design effective promotional strategies....read more
News & Views (Tag: pricing)
Pricing, Public Needs and Consumer Insight...
- 21 May 2009, 19:31
- Permalink
By Trajectory
Tagged: pricing
