We've just finished presenting the results of the 'Opportunity in Austerity' programme alongside Tim Harford (BBC Radio 4 'More or Less') and RAPP UK.
Earlier results were featured in the Marketing press under the banner 'A Divided Society' and we were delighted to take the programme further to look at consumer spending strategies and the opportunities for brands.
Some early reaction to the findings are featured via Twitter: @Rapp_uk @TrajectoryTweet #austerity #budget #timharford #paulflatters
For more information about the work, please get in touch nicola@trajectorypartnership.com
