News & Views (Tag: rapp)

Brands Feeling The Pinch Need to Tailor Offer

The second element in our 'Opportunity in Austerity' work with Global Marketing Agency - RAPP - looked at the approach brands needed to take to woo the austerity consumer...

Marketing Week discusses

Consumers cut back on charitable giving...UK Fundraiser

Other articles discussing the first stage of the work include Brand Republic, Reuters and more - read them here

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Opportunity in Austerity

We've just finished presenting the results of the 'Opportunity in Austerity' programme alongside Tim Harford (BBC Radio 4 'More or Less') and RAPP UK. 

Earlier results were featured in the Marketing press under  the banner 'A Divided Society' and we were delighted to take the programme further to look at consumer spending strategies and the opportunities for brands.

Some early reaction to the findings are featured via Twitter:  @Rapp_uk  @TrajectoryTweet   #austerity  #budget  #timharford  #paulflatters

For more information about the work, please get in touch nicola@trajectorypartnership.com

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A Divided Society? Are the Government in tune with UK Society?

During the Spending Review speech Trajectory will be working alongside 'Direct Agency of the Year' Rapp to review the implications of the spending review for consumer confidence and 'The Big Society'.

In the run-up to the announcement Rapp commissioned us to look at how the public would choose to cut £50bn.  On Wednesday afternoon we'll be looking at how 'in-tune' the government is with public opinion.  Early indications are for a more 'divided society' than a 'big society'.

Read the opening press release and coverage here...

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