News & Views (Tag: ooh)

Nokia join Out of Home study

We are delighted to be working with Nokia again this year.  This time Nokia have joined the Out of Home syndicate alongside Posterscope, Kellogg's and Metro.

Nokia joining the study has enabled us to give greater attention to the role of mobiles - socially and commercially - in our out-of-home lifestyles alongside that of print and ambient media.  Michael Willmott is leading this study in partnership with the Centre for Time-Use Studies at Oxford University.

It is still possible to join the syndicate.  For more information please contact Nicola@trajectorypartnership.com

Earlier this year on behalf of Nokia, we led a 'Futures Best Practice' forum with Intel, VW, IBM, Lego and BUPA. 

By Trajectory

Launch of a major study into UK urban life

Next week we are delighted to be launching a study with Oxford University, Kellogg's, Posterscope and Metro into Urban Living in the UK.  How do we spend our time?  How do we feel about our cities? How has City-life changed? What is the role of ambient media - print, poster and mobile - is there one?

For more information or to find out how to join in, please contact Nicola

By Trajectory