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Making better use of public data – a new open source profiling tool
All too frequently consultancy appears to be predicated on re-selling freely available data with very little value-added. Over the last six months Trajectory has been working with the Local Futures Group, Professor Martin Callingham and the Demographics User Group to create and test a new profiling and targeting service profiling and targeting service based the ONS’s free Output Area Classification (OAC). Once you are trained on how to use the data, the team are then available (if you need them) to answer specific queries and of course take on any project work, there is no charge for the data, just for the value that we add. Want to know more? tell me what you are interested in – direct marketing, location planning, service design etc and I will put you in touch with the right person.
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