There is no escaping it, the recession is here and every media report seems to suggest that it is going to be worse than anticipated. Always pragmatic, we have just completed a major national study with a focus on how to survive it - what is having an impact on your customers and how to avoid risking future income or reputation. Are your customers the ‘Worried Well’ or ‘Wising Up’ those cutting back and taking stock of their wasteful behaviour? Will your customers switch to ‘quality’ or be tempted by heavy discounting? Are you wasting resources on people who just aren’t tempted to buy? What is the likely recovery trajectory for your sector and when is it likely to start? read more...
Browse by Tag:
2020,
Analysis,
Austerity,
BBC,
ETC,
Earle,
European,
Flatters,
Forecasting,
Foundation,
Fourthought,
Glimpses,
Harvard,
Hotels,
IT,
International,
Ipsos,
James,
LV,
Leisure,
MORI,
Marketing,
Michael,
Needs,
Nicola,
Nokia,
O2,
OAC,
OOH,
Paul,
Public,
RAPP,
Real,
Services,
Society,
Spending,
Tim,
Tourism,
Trajectory,
Travel,
Trends,
Twitter,
UNWTO,
Unmet,
Willmott,
Yates,
Young,
america,
article,
business,
dividend,
economic,
forum,
future,
glimpses,
global,
harvard,
hotels,
information,
insight,
maldives,
marketing,
marketresearch,
media,
newsletter,
political,
pricing,
proposal,
public,
recession,
recovery,
release,
report,
review,
services,
singapore,
tourism,
travel,
unwto,
urban
