Glimpses: Lifestyle and consumer behaviour
This section is headlined with a picture of three men sipping champagne in a street cafe on the banks of the Ljubljanica*: The post-recessionary consumer? A particularly European street-scene?
Here we describe trends such as the demand for simplicity, ‘ultra-connectivity’, anxiety and fear. We outline the new and the enduring concerns that drive consumer behaviour and look at the impact of growing media consumption.
Drawing from our ‘post recessionary consumer mindset’ study for the Harvard Business Review, this section throws down some real challenges for marketers and advertisers.
- The Top Ten consumer trends shaping behaviour
- The twenty up and coming ‘issues’ to watch
- A future of thrift and simplicity?
- Managing our online ‘identities’
- Enduring concerns – why health and security still dominate
- Introducing the ‘playful consumer’
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*The picture was taken as part of a workshop Trajectory ran in Ljubliana with the European Travel Commission.
Globalisation
Lifestyles and consumer behaviour
Identity and values
Media and Technology
Politics and government
Socio-demographics
Economy and employment
Sustainability
