Free Stuff tagged: RecoveryClear
Towards the end of 2011, Consumer organisation - Which? commissioned Trajectory to evaluate the impact of the financial downturn. To understand the premise of the much-discussed (but little understood) 'Squeezed Middle - do they exist? Are they Middle Class or Middle Income?
We introduce the 3D Squeeze and ask public and private sector organisations to reconsider who is really feeling the squeeze.
- The Guardian - 1 in 4 use savings to buy groceries
- Daily Mirror - Cash Strapped Shoppers Borrow Money
- The Independent - Half of Britons Struggle Financially
- Marie Claire - 1 in 5 borrow money for groceries
- Daily Express - British Families sinking into debt
- This is Money - Forced to Borrow to buy Groceries
- Herald Scotland - One in four using savings
- Wales Online - One in four using savings
- The Sun - Millions of cash-strapped Britons
A 30 second animation lifted directly from our Global Foresight Service. This animation uses IMF data - we've just used a map to tell the story - look how grey it all gets in 2009...but the pink returns.
Trajectory Global Foresight is a service that blends fantastic public data with our proprietary 'lifestyle and values' research programme. Covering 20 countries in detail and a further 20 in profile it is an incredible resource whether you operate in one country, several or with a global remit. The work is available as a subscription or for ad-hoc
Much of the media regards the current climate of austerity as a national issue affecting people in a largely uniform way.
- Some sectors are prospering,
- Some groups of consumers are doing well
- There are some surprises around the groups who will struggle in the next few months
- The squeezed middle is not who you think they are.
There are good opportunities if you judge the mood and understand your audience
New report available from BDO
I am delighted to share with you the insights from our latest
Annual CFO technology, media and telecoms (TMT) survey,
which examines the new business opportunities and challenges
across the TMT sector.
Julian Frost. Partner, National Head of TMT