Free Stuff tagged: Recession
ClearRequest: The Future of Pub Retailing »
This morning Paul Flatters was once again asked to present to the M&C Report Pub Retailing Annual Conference. Request the presentation and do email us with any questions about the sector or the issues that we cover. Also speaking at the conference were our friends at Volterra
Request: Harvard Business Review article »
Understanding the post-recession consumer mindset - a new article by Paul Flatters and Michael Willmott for the Harvard Business Review.
Read an excerpt from the article online
We have a few copies of the article to give away, please request one.
"Your and Michael’s article in HBR is outstanding... It makes sense that “going green” will go by the wayside some as it might not be a realistic aggregate financial goal for companies trying to keep in the black. Thanks for the team production and I look forward to enjoying your research and predictions in the future!" Jeffrey P. Levine, M.Ed. Director, Office of Enrollment Management, Gratz College USA
"The American business community eagerly awaits the end of the recession and a return to the good times. What they may be missing is that the definition of "good times" has shifted for the American consumer. The Trajectory team's take in the current HBR highlights that missing link." Jeremy Conaway, President, RECON Intelligence Services.
"It is a superbly applicable understanding" Thomas R Troland, Senior Market Analyst, Meredith Research Services
Request: Eating out - consumer behaviour in a recession »
Our Managing Partner, Paul Flatters, recently spoke to the members of the Peach Network, an invitation only network for senior members of the hospitality industry. Using findings from our consumer behaviour in the recession study he explored current behaviour within this sector drawing out specific 'eating out' behaviour accross the segments that we identified.
Request: Marketing during the recession - five key questions »
Earlier this month our Managing Partner, Paul Flatters, gave a presentation at the Chartered Institute of Marketing Spring Conference. This presentation looks at the differences between this and past recessions and how people are reacting at the moment. The presentations challenges marketers to really understand behaviour in their sector and argues that assumptions about trading down may be costly.
Request: Consumers in a recession - click here to download top line findings »
This download highlights some of the key findings from a major new national study of over 2,000 respondents.
Looking at consumer behaviour during the current economic gloom and identifying where new behaviour patterns chime with other longer-term trends, this study quantifies and explains why some consumers are making some radical lifestyle changes. The work covers seven key consumer sectors and forecasts how behaviour is likely to change over the next 3 years. The full findings and their implications are available on request (and at a fee!)
Recession interview »
Paul Flatters speaks about the current recession and how to evaluate your sector's recovery trajectory. Created by our friends at whiteboat tv this interview explores some of the issues that we go on to explore in our recession research and analysis.
