Free Stuff tagged: RecessionClear
Towards the end of 2011, Consumer organisation - Which? commissioned Trajectory to evaluate the impact of the financial downturn. To understand the premise of the much-discussed (but little understood) 'Squeezed Middle - do they exist? Are they Middle Class or Middle Income?
We introduce the 3D Squeeze and ask public and private sector organisations to reconsider who is really feeling the squeeze.
- The Guardian - 1 in 4 use savings to buy groceries
- Daily Mirror - Cash Strapped Shoppers Borrow Money
- The Independent - Half of Britons Struggle Financially
- Marie Claire - 1 in 5 borrow money for groceries
- Daily Express - British Families sinking into debt
- This is Money - Forced to Borrow to buy Groceries
- Herald Scotland - One in four using savings
- Wales Online - One in four using savings
- The Sun - Millions of cash-strapped Britons
Much of the media regards the current climate of austerity as a national issue affecting people in a largely uniform way.
- Some sectors are prospering,
- Some groups of consumers are doing well
- There are some surprises around the groups who will struggle in the next few months
- The squeezed middle is not who you think they are.
There are good opportunities if you judge the mood and understand your audience
New report available from BDO
I am delighted to share with you the insights from our latest
Annual CFO technology, media and telecoms (TMT) survey,
which examines the new business opportunities and challenges
across the TMT sector.
Julian Frost. Partner, National Head of TMT
Understanding the post-recession consumer mindset - a new article by Paul Flatters and Michael Willmott for the Harvard Business Review.
We have a few copies of the article to give away, please request one.
"Your and Michael’s article in HBR is outstanding... It makes sense that “going green” will go by the wayside some as it might not be a realistic aggregate financial goal for companies trying to keep in the black. Thanks for the team production and I look forward to enjoying your research and predictions in the future!" Jeffrey P. Levine, M.Ed. Director, Office of Enrollment Management, Gratz College USA
"The American business community eagerly awaits the end of the recession and a return to the good times. What they may be missing is that the definition of "good times" has shifted for the American consumer. The Trajectory team's take in the current HBR highlights that missing link." Jeremy Conaway, President, RECON Intelligence Services.
"It is a superbly applicable understanding" Thomas R Troland, Senior Market Analyst, Meredith Research Services
The article is cited widely amongst journals including the Journal of Brand Management, Journal of Strategic Marketing - for a full list of Citations, click here
This download highlights some of the key findings from a major new national study of over 2,000 respondents.
Looking at consumer behaviour during the current economic gloom and identifying where new behaviour patterns chime with other longer-term trends, this study quantifies and explains why some consumers are making some radical lifestyle changes. The work covers seven key consumer sectors and forecasts how behaviour is likely to change over the next 3 years.
Paul Flatters speaks about the current recession and how to evaluate your sector's recovery trajectory. Created by our friends at whiteboat tv this interview explores some of the issues that we go on to explore in our recession research and analysis.