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16/05/11
Request: Understanding Global Leisure Choices »
As part of our Glimpses Global Monitor service, we have been looking at leisure and how it differs across the world (well, the 20 countries that we survey!) The analysis team here have been working through the data - finding the 'relative' levels of interest in leisure pursuits. The American's love sport and love to watch it - if you want to show sport, that's the place to head, but if your campaign is around participation...then look elsewhere - Americans enjoy taking part, but other countries love it more.
Request a free sample of this analysis. The correspondence map is annotated to guide you through the key stories and showcase what else you can learn from the data.
