Free Stuff tagged: MobileClear
A presentation given by Trajectory Partner, Paul Flatters, at the 2010 ABTA conference in Malta. Forecasts for the travel industry and some thoughts on the role that mobile marketing can play in driving that future.
The Information Dividend: Why IT makes you ‘happier’
A global study from BCS, The Chartered Institute for IT, shows that access to information technology has a 'statistically significant, positive impact on life satisfaction'.
Additionally, the report showed women, those on low incomes and few educational qualifications benefit most from access to IT. Not only do women gain more than men from access to, and use, of technology, they also achieve greater increased life satisfaction from using it. For disadvantaged women without access therefore the impact of digital exclusion could be the hardest.
Research involved a number of different elements brought together for the first time in this report. The first phase of research involved the analysis of large global social research data sets to establish whether there was a link between IT access and usage and life satisfaction.
This global analysis was followed up by in-depth research into how IT access and usage influences life satisfaction in the UK. Our research in the UK included a unique analysis of data from the British Household Panel Survey plus original primary qualitative and quantitative research programmes.
Elizabeth Sparrow, President, BCS The Chartered Institute for IT said: "Too often conventional wisdom assumes IT has a negative impact on life satisfaction, but the research has found the opposite to be true. IT has a direct positive impact on life satisfaction, even when controlling for income and other factors known to be important in determining well-being."
A presentation given to the Peach Network - CEO's and Marketing Directors from the UK's restaurant and pub chains. The presentation draws upon work from the Media Forum
On the 29th April the Chartered Institute of Marketing Creative Communications Market Interest Group (CIMCOM) hosted an evening looking at the future of mobile marketing, one of the fastest growing marketing disciplines.
Mobile offers marketers a real opportunity to connect directly with their audience at a time and place that is appropriate to the message. Just as you are thinking about a quick drink after work a special offer from a local bar can arrive on your handset! However, it also throws the marketer some make or break challenges around issues of opt-in, relevance and brand engagement.
Presentations from Shan Henderson, Sales Director of O2 Media and Paul Flatters, Managing Partner of the Trajectory Partnership are now available
O2 Media and The Trajectory Partnership are currently hosting a series of debates and research on these issues under the banner of ‘The Media Forum’. With over 350 members drawn from across the advertising and marketing industry in the UK the Forum is fast becoming an invaluable hub for shared learning and knowledge development for the industry.