Free Stuff tagged: Marketing
ClearRequest: Opportunity in Austerity »
Throughout the Autumn of 2010 and the Spring of 2011 we have been working with direct and digital marketing specialists, RAPP. Finding 'Opportunity in Austerity' covered the impact of the comprehensive spending review, a review of 'who would be feeling the pinch', and the changing 'tactics' employed by consumers.
It has been a fascinating programme and the highlights have been captured by RAPP through a white paper and embedded videos of the speakers at a conference on the topic.
Visit their website to learn more about their services and / or request a free copy of the paper.
Request: ABTA conference presentation - Travel and Mobile Marketing »
A presentation given by Trajectory Partner, Paul Flatters, at the 2010 ABTA conference in Malta. Forecasts for the travel industry and some thoughts on the role that mobile marketing can play in driving that future.
Request: Consumer trends driving mobile marketing »
On the 29th April the Chartered Institute of Marketing Creative Communications Market Interest Group (CIMCOM) hosted an evening looking at the future of mobile marketing, one of the fastest growing marketing disciplines.
Mobile offers marketers a real opportunity to connect directly with their audience at a time and place that is appropriate to the message. Just as you are thinking about a quick drink after work a special offer from a local bar can arrive on your handset! However, it also throws the marketer some make or break challenges around issues of opt-in, relevance and brand engagement.
Presentations from Shan Henderson, Sales Director of O2 Media and Paul Flatters, Managing Partner of the Trajectory Partnership are now available
O2 Media and The Trajectory Partnership are currently hosting a series of debates and research on these issues under the banner of ‘The Media Forum’. With over 350 members drawn from across the advertising and marketing industry in the UK the Forum is fast becoming an invaluable hub for shared learning and knowledge development for the industry.
