Trajectory

Request: Mobile Advertising for the Hospitality Sector »

A presentation given to the Peach Network -  CEO's and Marketing Directors from the UK's restaurant and pub chains.  The presentation draws upon work from the Media Forum

Request: Consumer trends driving mobile marketing »

On the 29th April the Chartered Institute of Marketing Creative Communications Market Interest Group (CIMCOM) hosted an evening looking at the future of mobile marketing, one of the fastest growing marketing disciplines.

Mobile offers marketers a real opportunity to connect directly with their audience at a time and place that is appropriate to the message.  Just as you are thinking about a quick drink after work a special offer from a local bar can arrive on your handset!   However, it also throws the marketer some make or break challenges around issues of opt-in, relevance and brand engagement.
Presentations from Shan Henderson, Sales Director of O2 Media  and  Paul Flatters, Managing Partner of the Trajectory Partnership are now available

O2 Media and The Trajectory Partnership are currently hosting a series of debates and research on these issues under the banner of ‘The Media Forum’.  With over 350 members drawn from across the advertising and marketing industry in the UK the Forum is fast becoming an invaluable hub for shared learning and knowledge development for the industry.