Free Stuff tagged: Willmott

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23/06/11
Request: Citizen Brands - Is Greed Good? »

Google has been ranked as the most powerful brand in the world, yet it is regarded as Greedy - so is greed good?
Intel, Honda, Microsoft, Toyota, Nokia and Apple are all currently tracked and ranked - Apple lead the way on the 'aggressive' ranking and Nokia are safe and honest - so, once again we ask Is Greed Good?
Citizen Brands is a term, first coined by Michael Willmott in his book of the same name (published in 2000).  It maps a series of ‘human’ and ‘business’ adjectives against a number of well known brands in various sectors. It remains an area of great interest to us.  We believe that understanding reputation  on these variables is critical for brands and is being overlooked in the current economic climate
In April 2011 we took some of those brands and tested them globally.  Please request the initial maps.

20/09/10
Request: The Information Dividend - digital exclusion in the UK »

Tomorrow morning the Trajectory Team are at the press launch of The Information Dividend.  A follow-up to our global analysis of the contribution that IT makes to our ‘wellbeing’ this instalment focuses on the impact of digital exclusion in the UK. 

Creating a case for a digital strategy?  Trying to reach a female audience? Interested in lower-income groups?  The report contains original research and analysis – it’s free and well worth a read.

A word from the client: "Working with Trajectory has been an energising experience. We chose them because they clearly understood what we were trying to achieve, and they set very high expectations. Throughout the process they have kept their promises, diligently gone where the research has taken them, and delivered a seminal report that we are proud to be associated with"

On 12th May the Chartered Institute of IT launched the first report in this series by Trajectory looking at the impact of IT on wellbeing and happiness - a study based on a 35,000 person global dataset.

The work was featured by the BBC, Independent and Time Magazine as well as a host of online journals.

For a free copy of the report - click here