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ClearRequest: Citizen Brands - Is Greed Good? »
Request: Global Study: IT and Life Satisfaction »
The Information Dividend: Why IT makes you ‘happier’
September 2010
A global study from BCS, The Chartered Institute for IT, shows that access to information technology has a 'statistically significant, positive impact on life satisfaction'.
Additionally, the report showed women, those on low incomes and few educational qualifications benefit most from access to IT. Not only do women gain more than men from access to, and use, of technology, they also achieve greater increased life satisfaction from using it. For disadvantaged women without access therefore the impact of digital exclusion could be the hardest.
Research involved a number of different elements brought together for the first time in this report. The first phase of research involved the analysis of large global social research data sets to establish whether there was a link between IT access and usage and life satisfaction.
This global analysis was followed up by in-depth research into how IT access and usage influences life satisfaction in the UK. Our research in the UK included a unique analysis of data from the British Household Panel Survey plus original primary qualitative and quantitative research programmes.
Elizabeth Sparrow, President, BCS The Chartered Institute for IT said: "Too often conventional wisdom assumes IT has a negative impact on life satisfaction, but the research has found the opposite to be true. IT has a direct positive impact on life satisfaction, even when controlling for income and other factors known to be important in determining well-being."
Request: The Information Dividend - digital exclusion in the UK »
Tomorrow morning the Trajectory Team are at the press launch of The Information Dividend. A follow-up to our global analysis of the contribution that IT makes to our ‘wellbeing’ this instalment focuses on the impact of digital exclusion in the UK.
Creating a case for a digital strategy? Trying to reach a female audience? Interested in lower-income groups? The report contains original research and analysis – it’s free and well worth a read.
A word from the client: "Working with Trajectory has been an energising experience. We chose them because they clearly understood what we were trying to achieve, and they set very high expectations. Throughout the process they have kept their promises, diligently gone where the research has taken them, and delivered a seminal report that we are proud to be associated with"
On 12th May the Chartered Institute of IT launched the first report in this series by Trajectory looking at the impact of IT on wellbeing and happiness - a study based on a 35,000 person global dataset.
The work was featured by the BBC, Independent and Time Magazine as well as a host of online journals.
For a free copy of the report - click here
