Free Stuff tagged: Uk
ClearRequest: UK Politics - A Trajectory Perspective »
In line with the recent machinations in Westminster we thought we'd share some thoughts on the current state of UK politics and specifically voting patterns and intentions.
While psephology isn't a core discipline for Trajectory we also recognise that it is often the area that is overlooked in many PEST/LE type analyses. Never ones to shy away from a forecast and not short of a political animal we hope you'll enjoy the presentation and would as always welcome your feedback.
Please get in touch if you'd like a copy.
Request: Millennials - passing through the eye of the storm »
20th September 2012 Paul Flatters gave this presentation to the TradeDoubler Summit. #tdConnect
Will there be a lost generation? Are they more adventurou? More tolerant? More Multinational? How should you connect with them?
And what is the oldest Millennial brand?
A challenging and provocative presentation.
Request: Happiness, Freedom and Control »
Introducing our 'Trajections':
Our Global Foresight programme throws up findings that we love. Observations on changing social & consumer behaviour that get the brain cells whirring and perhaps fuels the desire to hold us to account and debate the outcomes.
We love that.
Sign up to our newsletter to receive the fortnightly articles - first one here.
Request: Tourism Towards 2030 - Forecasts & Overview »
The United Nations World Tourism Organisation recently published the Tourism Towards 2030 reports (Global Overview and regional studies). This was one of the first projects that we undertook as the Trajectory Partnership and are delighted that the results are now available.
Since developing these forecasts we have worked with many tourism and leisure clients: Butlins, Sun Resorts, Avis, Historic Royal Palaces and more. We are able to create place/business specific forecasts and analysis, advising clients on future strategy and opening up new audience streams.
Request: Butlins: How the changing shape of family will impact holidays »
With a surge of under 18's and over 60's hitting the UK, family holidays are changing in shape and size. Here we look at 3D Dads & Generation X-tra...to examine the potential for British holidays and family fun in 2037.
Request: Understanding Mums - a presentation »
Understanding Mums is a presentation that brings together facts about the demographic and commercial power of mums, strategies for harnessing the online influence and a warning about the 'sting in the tail' from the 'hive mind'.
It was wonderful to see Black and Decker sitting alongside Boden - this really is a topic for a wide range of brands. Thanks Unity PR for organising the event - great stuff.
Request: GDP Forecasts and historic patterns - Global Outlook »
A 30 second animation lifted directly from our Global Foresight Service. This animation uses IMF data - we've just used a map to tell the story - look how grey it all gets in 2009...but the pink returns.
Trajectory Global Foresight is a service that blends fantastic public data with our proprietary 'lifestyle and values' research programme. Covering 20 countries in detail and a further 20 in profile it is an incredible resource whether you operate in one country, several or with a global remit. The work is available as a subscription or for ad-hoc
Request: Understanding the Two-Speed Consumer »
Much of the media regards the current climate of austerity as a national issue affecting people in a largely uniform way.
- Some sectors are prospering,
- Some groups of consumers are doing well
- There are some surprises around the groups who will struggle in the next few months
- The squeezed middle is not who you think they are.
There are good opportunities if you judge the mood and understand your audience
Request: Understanding Global Leisure Choices »
As part of our Glimpses Global Monitor service, we have been looking at leisure and how it differs across the world (well, the 20 countries that we survey!) The analysis team here have been working through the data - finding the 'relative' levels of interest in leisure pursuits. The American's love sport and love to watch it - if you want to show sport, that's the place to head, but if your campaign is around participation...then look elsewhere - Americans enjoy taking part, but other countries love it more.
Request a free sample of this analysis. The correspondence map is annotated to guide you through the key stories and showcase what else you can learn from the data.
Request: Global Study: IT and Life Satisfaction »
The Information Dividend: Why IT makes you ‘happier’
September 2010
A global study from BCS, The Chartered Institute for IT, shows that access to information technology has a 'statistically significant, positive impact on life satisfaction'.
Additionally, the report showed women, those on low incomes and few educational qualifications benefit most from access to IT. Not only do women gain more than men from access to, and use, of technology, they also achieve greater increased life satisfaction from using it. For disadvantaged women without access therefore the impact of digital exclusion could be the hardest.
Research involved a number of different elements brought together for the first time in this report. The first phase of research involved the analysis of large global social research data sets to establish whether there was a link between IT access and usage and life satisfaction.
This global analysis was followed up by in-depth research into how IT access and usage influences life satisfaction in the UK. Our research in the UK included a unique analysis of data from the British Household Panel Survey plus original primary qualitative and quantitative research programmes.
Elizabeth Sparrow, President, BCS The Chartered Institute for IT said: "Too often conventional wisdom assumes IT has a negative impact on life satisfaction, but the research has found the opposite to be true. IT has a direct positive impact on life satisfaction, even when controlling for income and other factors known to be important in determining well-being."
