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Understanding the post-recession consumer mindset - a new article by Paul Flatters and Michael Willmott for the Harvard Business Review.

Read an excerpt from the article online

We have a few copies of the article to give away, please request one.

"Your and Michael’s article in HBR is outstanding...  It makes sense that “going green” will go by the wayside some as it might not be a realistic aggregate financial goal for companies trying to keep in the black.  Thanks for the team production and I look forward to enjoying your research and predictions in the future!"  Jeffrey P. Levine, M.Ed. Director, Office of Enrollment Management, Gratz College USA

"The American business community eagerly awaits the end of the recession and a return to the good times.  What they may be missing is that the definition of "good times" has shifted for the American consumer.  The Trajectory team's take in the current HBR highlights that missing link."  Jeremy Conaway, President, RECON Intelligence Services.

"It is a superbly applicable understanding" Thomas R Troland, Senior Market Analyst, Meredith Research Services

The article is cited widely amongst journals including the Journal of Brand Management, Journal of Strategic Marketing - for a full list of Citations, click here