Free Stuff: Reports and Presentations
Request: Understanding the Two-Speed Consumer »
- Some sectors are prospering,
- Some groups of consumers are doing well
- There are some surprises around the groups who will struggle in the next few months
- The squeezed middle is not who you think they are.
Request: Citizen Brands - Is Greed Good? »
Request: Opportunity in Austerity »
Throughout the Autumn of 2010 and the Spring of 2011 we have been working with direct and digital marketing specialists, RAPP. Finding 'Opportunity in Austerity' covered the impact of the comprehensive spending review, a review of 'who would be feeling the pinch', and the changing 'tactics' employed by consumers.
It has been a fascinating programme and the highlights have been captured by RAPP through a white paper and embedded videos of the speakers at a conference on the topic.
Visit their website to learn more about their services and / or request a free copy of the paper.
Request: Understanding Global Leisure Choices »
As part of our Glimpses Global Monitor service, we have been looking at leisure and how it differs across the world (well, the 20 countries that we survey!) The analysis team here have been working through the data - finding the 'relative' levels of interest in leisure pursuits. The American's love sport and love to watch it - if you want to show sport, that's the place to head, but if your campaign is around participation...then look elsewhere - Americans enjoy taking part, but other countries love it more.
Request a free sample of this analysis. The correspondence map is annotated to guide you through the key stories and showcase what else you can learn from the data.
Request: Anticipating recovery in the Media, Technology and Telecoms Sector »
New report available from BDO
I am delighted to share with you the insights from our latest
Annual CFO technology, media and telecoms (TMT) survey,
which examines the new business opportunities and challenges
across the TMT sector.
Julian Frost. Partner, National Head of TMT
Request: Recession creates more savvy young savers »
Recession sees development of new generational trend - Young, Ultra Forward-Thinking Savers - 20-somethings saving almost a fifth of their monthly salary for specific goals.
Highlights from a new study carried out on behalf of Barclays...
Request: Mental Health in the Workplace »
Commissioned by the Shaw Trust this report looks at changing attitudes towards mental health in the workplace...is it the last taboo?
Request: Technology, Tourism and Happiness... »
Based on the global analysis of access to IT and Wellbeing carried out by the Trajectory Partnership for the Chartered Institute of IT. This presentation was given by Trajectory Managing Partner, Paul Flatters to the leading lights of the global tourism industry at the Totec conference in Paris.
Request: ABTA conference presentation - Travel and Mobile Marketing »
A presentation given by Trajectory Partner, Paul Flatters, at the 2010 ABTA conference in Malta. Forecasts for the travel industry and some thoughts on the role that mobile marketing can play in driving that future.
Request: The Information Dividend - digital exclusion in the UK »
Tomorrow morning the Trajectory Team are at the press launch of The Information Dividend. A follow-up to our global analysis of the contribution that IT makes to our ‘wellbeing’ this instalment focuses on the impact of digital exclusion in the UK.
Creating a case for a digital strategy? Trying to reach a female audience? Interested in lower-income groups? The report contains original research and analysis – it’s free and well worth a read.
A word from the client: "Working with Trajectory has been an energising experience. We chose them because they clearly understood what we were trying to achieve, and they set very high expectations. Throughout the process they have kept their promises, diligently gone where the research has taken them, and delivered a seminal report that we are proud to be associated with"
On 12th May the Chartered Institute of IT launched the first report in this series by Trajectory looking at the impact of IT on wellbeing and happiness - a study based on a 35,000 person global dataset.
The work was featured by the BBC, Independent and Time Magazine as well as a host of online journals.
For a free copy of the report - click here
Request: Mobile Advertising for the Hospitality Sector »
A presentation given to the Peach Network - CEO's and Marketing Directors from the UK's restaurant and pub chains. The presentation draws upon work from the Media Forum
Request: The Future of Travel and Tourism »
Last week, Trajectory Managing Partner, Paul Flatters spoke at ITB Berlin - one of the travel and tourism sectors' most influential events.
We have a rather optimistic view of the future both in the long-term and even in the short-term if organisations can make consumers feel good about spending....'because it's worth it!'
Request a copy of the presentation - we would be very happy to discuss the findings with you.
Request: Consumer trends driving mobile marketing »
On the 29th April the Chartered Institute of Marketing Creative Communications Market Interest Group (CIMCOM) hosted an evening looking at the future of mobile marketing, one of the fastest growing marketing disciplines.
Mobile offers marketers a real opportunity to connect directly with their audience at a time and place that is appropriate to the message. Just as you are thinking about a quick drink after work a special offer from a local bar can arrive on your handset! However, it also throws the marketer some make or break challenges around issues of opt-in, relevance and brand engagement.
Presentations from Shan Henderson, Sales Director of O2 Media and Paul Flatters, Managing Partner of the Trajectory Partnership are now available
O2 Media and The Trajectory Partnership are currently hosting a series of debates and research on these issues under the banner of ‘The Media Forum’. With over 350 members drawn from across the advertising and marketing industry in the UK the Forum is fast becoming an invaluable hub for shared learning and knowledge development for the industry.
Request: The Future of Unmet Needs »
On the 7th December the Young Foundation announced the launch of a new report looking at the future of unmet needs in the UK. 'Sinking or Swimming' looks at new and emerging psychological and material needs in the UK. We were delighted to contribute and hope that you will find the results.
Find out more about the report Young Foundation
Or request a free copy.
Request: Harvard Business Review article »
Understanding the post-recession consumer mindset - a new article by Paul Flatters and Michael Willmott for the Harvard Business Review.
Read an excerpt from the article online
We have a few copies of the article to give away, please request one.
"Your and Michael’s article in HBR is outstanding... It makes sense that “going green” will go by the wayside some as it might not be a realistic aggregate financial goal for companies trying to keep in the black. Thanks for the team production and I look forward to enjoying your research and predictions in the future!" Jeffrey P. Levine, M.Ed. Director, Office of Enrollment Management, Gratz College USA
"The American business community eagerly awaits the end of the recession and a return to the good times. What they may be missing is that the definition of "good times" has shifted for the American consumer. The Trajectory team's take in the current HBR highlights that missing link." Jeremy Conaway, President, RECON Intelligence Services.
"It is a superbly applicable understanding" Thomas R Troland, Senior Market Analyst, Meredith Research Services
Request: The Future of Public Services »
On June 10th the 2020 Public Services Trust (part of the Royal Society of Arts) launched our paper on the future of public services. This paper is the second in a series of three papers from the Commission in the Scoping the Challenges for 2020 Public Services series. This series of three publications seek to survey the landscape of issues and questions that need to be posed to hold a coherent and comprehensive debate on the future of public services.
To find out more about the Commission visit their website or ask us...
Request: Consumers in a recession - click here to download top line findings »
This download highlights some of the key findings from a major new national study of over 2,000 respondents.
Looking at consumer behaviour during the current economic gloom and identifying where new behaviour patterns chime with other longer-term trends, this study quantifies and explains why some consumers are making some radical lifestyle changes. The work covers seven key consumer sectors and forecasts how behaviour is likely to change over the next 3 years. The full findings and their implications are available on request (and at a fee!)
