Request: Understanding the Two-Speed Consumer
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Much of the media regards the current climate of austerity as a national issue affecting people in a largely uniform way.
Our research highlights that this in untrue:
- Some sectors are prospering,
- Some groups of consumers are doing well
- There are some surprises around the groups who will struggle in the next few months
- The squeezed middle is not who you think they are.
There are good opportunities if you judge the mood and understand your audience
