Free Stuff: All
The Future of Mobile Advertising »
Over the past year we have been running the Media Forum on behalf of O2 Media. The forum comprises 400 advertising and marketing professionals looking at the potential for mobile advertising and the role that O2 Media can play within the channel.
Watch the video to hear more about the forum from O2 Media's Managing Director, Shaun Gregory and Head of Sales, Shan Henderson at the debate we hosted on the 21st May. Click here to find out more about the forum and join in. The 4th Wave of research is now live and past results are available to members.
The Post-Recession Consumer Clip 1 »
Understanding the Post-Recession Consumer Mindset
Following a major study of recessionary behaviour in the UK and a article in the Harvard Business review, this selection of clips takes you through issues such as Simplicity, Environmentalism, Luxury - trends that have accelerated, stalled and changed.
Request: The Information Dividend - IT can make you happier report »
On 12th May the Chartered Institute of IT launched a report by Trajectory looking at the impact of IT on wellbeing and happiness - a study based on a 35,000 person global dataset.
The work was featured by the BBC, Independent and Time Magazine as well as a host of online journals.
For a free copy of the report - click here
Request: Mobile Advertising for the Hospitality Sector »
A presentation given to the Peach Network - CEO's and Marketing Directors from the UK's restaurant and pub chains. The presentation draws upon work from the Media Forum
Request: The Future of Travel and Tourism »
Last week, Trajectory Managing Partner, Paul Flatters spoke at ITB Berlin - one of the travel and tourism sectors' most influential events.
We have a rather optimistic view of the future both in the long-term and even in the short-term if organisations can make consumers feel good about spending....'because it's worth it!'
Request a copy of the presentation - we would be very happy to discuss the findings with you.
Request: Consumer trends driving mobile marketing »
On the 29th April the Chartered Institute of Marketing Creative Communications Market Interest Group (CIMCOM) hosted an evening looking at the future of mobile marketing, one of the fastest growing marketing disciplines.
Mobile offers marketers a real opportunity to connect directly with their audience at a time and place that is appropriate to the message. Just as you are thinking about a quick drink after work a special offer from a local bar can arrive on your handset! However, it also throws the marketer some make or break challenges around issues of opt-in, relevance and brand engagement.
Presentations from Shan Henderson, Sales Director of O2 Media and Paul Flatters, Managing Partner of the Trajectory Partnership are now available
O2 Media and The Trajectory Partnership are currently hosting a series of debates and research on these issues under the banner of ‘The Media Forum’. With over 350 members drawn from across the advertising and marketing industry in the UK the Forum is fast becoming an invaluable hub for shared learning and knowledge development for the industry.
Request: The Future of Unmet Needs »
On the 7th December the Young Foundation announced the launch of a new report looking at the future of unmet needs in the UK. 'Sinking or Swimming' looks at new and emerging psychological and material needs in the UK. We were delighted to contribute and hope that you will find the results.
Find out more about the report Young Foundation
Or request a free copy.
Request: The Future of Eating Out »
A presentation given at the Restaurants 2009 conference. This presentation looks at how this recession affects the sector, the regional severity of the issue and how household expenditure has performed during this time.
Request: The Future of Pub Retailing »
This morning Paul Flatters was once again asked to present to the M&C Report Pub Retailing Annual Conference. Request the presentation and do email us with any questions about the sector or the issues that we cover. Also speaking at the conference were our friends at Volterra
Request: Harvard Business Review article »
Understanding the post-recession consumer mindset - a new article by Paul Flatters and Michael Willmott for the Harvard Business Review.
Read an excerpt from the article online
We have a few copies of the article to give away, please request one.
"Your and Michael’s article in HBR is outstanding... It makes sense that “going green” will go by the wayside some as it might not be a realistic aggregate financial goal for companies trying to keep in the black. Thanks for the team production and I look forward to enjoying your research and predictions in the future!" Jeffrey P. Levine, M.Ed. Director, Office of Enrollment Management, Gratz College USA
"The American business community eagerly awaits the end of the recession and a return to the good times. What they may be missing is that the definition of "good times" has shifted for the American consumer. The Trajectory team's take in the current HBR highlights that missing link." Jeremy Conaway, President, RECON Intelligence Services.
"It is a superbly applicable understanding" Thomas R Troland, Senior Market Analyst, Meredith Research Services
Request: The Future of Public Services »
On June 10th the 2020 Public Services Trust (part of the Royal Society of Arts) launched our paper on the future of public services. This paper is the second in a series of three papers from the Commission in the Scoping the Challenges for 2020 Public Services series. This series of three publications seek to survey the landscape of issues and questions that need to be posed to hold a coherent and comprehensive debate on the future of public services.
To find out more about the Commission visit their website or ask us...
Request: Eating out - consumer behaviour in a recession »
Our Managing Partner, Paul Flatters, recently spoke to the members of the Peach Network, an invitation only network for senior members of the hospitality industry. Using findings from our consumer behaviour in the recession study he explored current behaviour within this sector drawing out specific 'eating out' behaviour accross the segments that we identified.
Request: Marketing during the recession - five key questions »
Earlier this month our Managing Partner, Paul Flatters, gave a presentation at the Chartered Institute of Marketing Spring Conference. This presentation looks at the differences between this and past recessions and how people are reacting at the moment. The presentations challenges marketers to really understand behaviour in their sector and argues that assumptions about trading down may be costly.
Request: Consumers in a recession - click here to download top line findings »
This download highlights some of the key findings from a major new national study of over 2,000 respondents.
Looking at consumer behaviour during the current economic gloom and identifying where new behaviour patterns chime with other longer-term trends, this study quantifies and explains why some consumers are making some radical lifestyle changes. The work covers seven key consumer sectors and forecasts how behaviour is likely to change over the next 3 years. The full findings and their implications are available on request (and at a fee!)
Recession interview »
Paul Flatters speaks about the current recession and how to evaluate your sector's recovery trajectory. Created by our friends at whiteboat tv this interview explores some of the issues that we go on to explore in our recession research and analysis.
