Free Stuff
Request: The Future of Mobile Advertising - an evening with the Chartered Institute of Marketing »
On the 29th April the Chartered Institute of Marketing Creative Communications Market Interest Group (CIMCOM) are hosting an evening looking at the future of mobile marketing, one of the fastest growing marketing disciplines.
Mobile offers marketers a real opportunity to connect directly with their audience at a time and place that is appropriate to the message. Just as you are thinking about a quick drink after work a special offer from a local bar can arrive on your handset! However, it also throws the marketer some make or break challenges around issues of opt-in, relevance and brand engagement.
Shan Henderson, Sales Director of O2 Media will be joining Paul Flatters, Managing Partner of the Trajectory Partnership to discuss, and answer your questions on, the Future of Mobile Marketing.
- How to commission mobile marketing
- The most popular uses and formats.
- Success – what does it look like and how is it measured?
- What can we learn from the rise of the App?
- Why are we (as consumers) so attached to our mobiles and is that set to continue?
O2 Media and The Trajectory Partnership are currently hosting a series of debates and research on these issues under the banner of ‘The Media Forum’. With over 300 members drawn from across the advertising and marketing industry in the UK the Forum is fast becoming an invaluable hub for shared learning and knowledge development for the industry. This presentation will use new research, consumer insight and case-studies to explore the potential for Mobile Marketing.
Following the presentations there will be a Q & A session and a chance to informally chat to the futures, insight and sales teams from O2 Media over a drink.
Priority will be given to members of the Media Forum and Chartered Institute of Marketing. If you would like to register interest in attending this event please get in contact.
Request: The Future of Unmet Needs »
On the 7th December the Young Foundation announced the launch of a new report looking at the future of unmet needs in the UK. 'Sinking or Swimming' looks at new and emerging psychological and material needs in the UK. We were delighted to contribute and hope that you will find the results.
Find out more about the report Young Foundation
Or request a free copy.
Request: The Future of Eating Out »
A presentation given at the Restaurants 2009 conference. This presentation looks at how this recession affects the sector, the regional severity of the issue and how household expenditure has performed during this time.
Request: The Future of Pub Retailing »
This morning Paul Flatters was once again asked to present to the M&C Report Pub Retailing Annual Conference. Request the presentation and do email us with any questions about the sector or the issues that we cover. Also speaking at the conference were our friends at Volterra
Request: Harvard Business Review article »
Understanding the post-recession consumer mindset - a new article by Paul Flatters and Michael Willmott for the Harvard Business Review.
Read an excerpt from the article online
We have a few copies of the article to give away, please request one.
"Your and Michael’s article in HBR is outstanding... It makes sense that “going green” will go by the wayside some as it might not be a realistic aggregate financial goal for companies trying to keep in the black. Thanks for the team production and I look forward to enjoying your research and predictions in the future!" Jeffrey P. Levine, M.Ed. Director, Office of Enrollment Management, Gratz College USA
"The American business community eagerly awaits the end of the recession and a return to the good times. What they may be missing is that the definition of "good times" has shifted for the American consumer. The Trajectory team's take in the current HBR highlights that missing link." Jeremy Conaway, President, RECON Intelligence Services.
"It is a superbly applicable understanding" Thomas R Troland, Senior Market Analyst, Meredith Research Services