Free Stuff
Request: Understanding Mums - a presentation »
Today, April 17th we presented alongside NetMums and Unity PR
Understanding Mums is a presentation that brings together facts about the demographic and commercial power of mums, strategies for harnessing the online influence and a warning about the 'sting in the tail' from the 'hive mind'.
It was wonderful to see Black and Decker sitting alongside Boden - this really is a topic for a wide range of brands.
Thanks Unity PR for organising the event - great stuff.
Request: The Play Report: Ribena Plus »
Earlier this year we were commissioned, on behalf of Ribena Plus, to look at Children's Play.
As previously noted in the BBC Radio 4 Fourthought lecture given by Paul Flatters, we believe that there is a lot to be positive about when it comes to the lifestyle, values and behaviours of children today. In this report we asked 2,000 parents about play - how confident they felt in getting involved in play, whether they wanted children to be outside, to be creative, to use everyday objects. With some great input from experts in the field of childhood wellbeing and play, this report is certainly helping to fuel the debate.
Read some of the coverage:
- BBC - Child's Play
- Telegraph - DVDs instead of Climbing Trees
- RibenaPlayLab - Twitter Feed
- Talking Retail - Parents Losing Confidence
- Nursery World - Cardboard Boxes lose out to DVDs
- Made for mums - Ideas to get children and parents active
- Day Nurseries.co.uk - Play is crucial
Request: Videos that have caught our eye »
Now and again we see video's that we think capture a trend or bring information to life very cleverly...we're not passing them off as ours, or indeed anything to do with us - but we think they are great and are keen to share them...and sometimes we create our own..
Statistics brought beautifully to life:
Demographics:
- National Geographic 7Billion
- Trajectory: Vertical Family
Equality
Understanding Austerity
- Our very own, Paul Flatters, asks Who'll Feel The Pinch?,
- UK Debt in Context
As part of our study of Urban Britain, we've taken an interest in emotional ties to location. We thought this was a bold and fascinating move from Chrysler.
- Emotional attachment to home: Chrysler - proud to be from Detroit
Working with RAPP to look at Opportunity in Austerity tuned us in to sites like these...
- Customer coping strategies: Young and Poor in London
Request: Consumer 2012 - Who's been hit the hardest »
Towards the end of 2011, Consumer organisation - Which? commissioned Trajectory to evaluate the impact of the financial downturn. To understand the premise of the much-discussed (but little understood) 'Squeezed Middle - do they exist? Are they Middle Class or Middle Income?
We introduce the 3D Squeeze and ask public and private sector organisations to reconsider who is really feeling the squeeze.
Launched 5th March 2012
Some of the coverage that the work has generated in the launch weekend.
- The Guardian - 1 in 4 use savings to buy groceries
- Daily Mirror - Cash Strapped Shoppers Borrow Money
- The Independent - Half of Britons Struggle Financially
- Marie Claire - 1 in 5 borrow money for groceries
- Daily Express - British Families sinking into debt
- This is Money - Forced to Borrow to buy Groceries
- Herald Scotland - One in four using savings
- Wales Online - One in four using savings
- The Sun - Millions of cash-strapped Britons
Request: Why China is so unique - The global picture of GDP per Capita »
Whether we are using public data or our own, we are always looking for ways of 'telling a story' and explaining change. This 20 second animation compares the trajectory of growth in GDP per capita across the USA, Japan, India and China to highlight one of the fundamental reasons why China is such an interesting story of growth.
Trajectory Global Foresight is a service that blends fantastic public data with our proprietary 'lifestyle and values' research programme. Covering 20 countries in detail and a further 20 in profile it is an incredible resource whether you operate in one country, several or with a global remit. The work is available as a subscription or for ad-hoc
