Trajectory

Free Stuff

16/01/12

Request: Why China is so unique - The global picture of GDP per Capita »

Whether we are using public data or our own, we are always looking for ways of 'telling a story' and explaining change. This 20 second animation compares the trajectory of growth in GDP per capita across the USA, Japan, India and China to highlight one of the fundamental reasons why China is such an interesting story of growth.

Trajectory Global Foresight is a service that blends fantastic public data with our proprietary 'lifestyle and values' research programme. Covering 20 countries in detail and a further 20 in profile it is an incredible resource whether you operate in one country, several or with a global remit. The work is available as a subscription or for ad-hoc

16/01/12

Request: GDP Forecasts and historic patterns - Global Outlook »

A 30 second animation lifted directly from our Global Foresight Service. This animation uses IMF data - we've just used a map to tell the story - look how grey it all gets in 2009...but the pink returns.

10/01/12

Request: BBC Radio 4 - Why Children Have Never Had It So Good »

On the 4th January 2012, Trajectory CEO Paul Flatters, gave the Radio 4: Four Thought talk - he chose the subject of Children and how the 'myth of social decline' affects our view of childhood today. Feckless parents and Feral Youth? Or confident, articulate and empowered children...

The talk is now available as a podcast on iTunes and via iPlayer http://www.bbc.co.uk/podcasts/series/fourthought

If you would like to discuss the topic then please do get in touch - it created quite a stir and hopefully will be explored further in a book...watch this space.

04/11/11

Request: Understanding the Two-Speed Consumer »

Much of the media regards the current climate of austerity as a national issue affecting people in a largely uniform way.

Our research highlights that this in untrue:

Some sectors are prospering,
Some groups of consumers are doing well
There are some surprises around the groups who will struggle in the next few months
The squeezed middle is not who you think they are.

There are good opportunities if you judge the mood and understand your audience

23/06/11

Request: Citizen Brands - Is Greed Good? »

Google has been ranked as the most powerful brand in the world, yet it is regarded as Greedy - so is greed good?

Intel, Honda, Microsoft, Toyota, Nokia and Apple are all currently tracked and ranked - Apple lead the way on the 'aggressive' ranking and Nokia are safe and honest - so, once again we ask Is Greed Good?

Citizen Brands is a term, first coined by Michael Willmott in his book of the same name (published in 2000). It maps a series of ‘human’ and ‘business’ adjectives against a number of well known brands in various sectors. It remains an area of great interest to us. We believe that understanding reputation on these variables is critical for brands and is being overlooked in the current economic climate

In April 2011 we took some of those brands and tested them globally. Please request the initial maps.

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