Case study: O2 Media
The Media Forum
A year-long study looking at the potential for the mobile advertising industry in the UK. We put together a panel of over 350 influential members of the advertising and marketing industry to ask them what they were looking for from mobile advertising, its' potential and its' limitations. We asked how O2 Media were performing and what they could do to drive the channel forward.
During the year, in addition to four pieces of quantitative research, we hosted two business leader dinners; the movers and shakers in advertising and marketing and then the mobile evangelists. In May we hosted 80 members of the forum at the O2 (of course!) for a live debate and co-hosted an event with the Chartered Institute of Marketing. All of the results are available to members and in our 'free-stuff' section.
This programme is a chance for O2 Media to understand the needs of the marketplace, to drive the channel forward and to engage with the most influential people within their industry. They are now exploring the issues exposed in the programme through a series of client breakfasts at their offices in Soho.
"This forum is a really exciting venture for O2 Media. The sector is full of creative people with wide-ranging skills, interests and ideas. We hope that this forum will create a place for them to refine and develop those ideas by working alongside their peers, clients, partners and technological experts. We want to listen to those debates and design compelling services that are in tune with the needs of the market. Innovation often gets lost in the melee of 'me too' responses and watered-down concepts - the forum will be a hub of powerful thinking designed to drive the media sector forward. Please do join in" Shaun Gregory, MD O2 Media
- Watch a short video about the Forum and the plans for O2 Media
- Access the past results and join in...
Can we do something similar for you?
