Case study: United Nations World Tourism Organisation
This is a current programme, if you would like to get involved as an expert contributor or sponsor please contact me nicola@trajectorypartnership.com
This opportunity is designed with a global brand or organisation in mind, one that wishes to align itself with the travel and tourism sector. This opportunity is unique in that in addition to simple branding and sponsorship it also provides significant access to the United Nations World Tourism Organisation, their ministerial and affiliate members. This would suit any organisation wishing to understand and develop new markets or gain market share and support in regions where it already has a profile. The 2030 Vision will supersede The 2020 Vision as the industry view of the changes and developments that will take place over the next 20 years. Launched at the General Assembly in October 2009 the report takes a truly global view of the industry will also be used by the UNWTO as the core of the regional assemblies in the following year. Such coverage and support provides the sponsor with many unique opportunities to be at the heart of the planning and policy process, to present to and meet with the leading figures in the industry across every region. This programme of research and analysis will be the ‘official’ view of one of the most vibrant, economically and socially important, and multi-industry sectors in the world. It will remain so for the next 10 years and has the backing of the United Nations. This is a rare opportunity for a brand or organisation with global ambitions. In summary this opportunity includes: Exclusive branding on all regional and global reports with a foreword from your CEO. Press release to all full and affiliate members of the UNWTO announcing sponsorship. Presentation opportunity at the General Assembly (alongside the Trajectory Partnership) and branding on presentation. Presentation and attendance at regional events during 2009. Exhibition space at General Assembly. Full access to forecasts and analysis discussed within the report. Presentation by the Trajectory Partnership to the sponsors’ Board of Directors. This can be used to review the implications of the forecasts within the report for the sponsor organisation. One day workshop designing strategic response to the predicted changes in global tourism. Sponsor version of the global report: i. With additional text on key issues for the sponsor ii. Delivered in their corporate graphic design (at their cost) Cost: Exclusive global sponsorship €200k Global Sponsorship plus regional partners (a single global sponsor but with the addition of sponsors at a regional level) €100k Global Sponsorship (multiple sponsors) This opportunity is designed with non-competitive global brands in mind, brands that wish to align themselves with the travel and tourism sector. This opportunity is unique in that in addition to simple branding and sponsorship it also provides access to the United Nations World Tourism Organisation, their ministerial and affiliate members. This would suit any organisations wishing to understand and develop new markets or gain market share and support in regions where they already have a profile. The 2030 Vision will supersede The 2020 Vision as the industry view of the changes and developments that will take place over the next 20 years. Launched at the General Assembly in October 2009 the report takes a truly global view of the industry and will also be used by the UNWTO as the core of the regional assemblies in the following year. Such coverage and support provides the sponsor with many unique opportunities to be at the heart of the planning and policy process, to present to and meet with the leading figures in the industry across every region and on several occasions. This programme of research and analysis will be the ‘official’ view of one of the most vibrant, economically and socially important, and multi-industry sectors in the world. It will remain so for the next 10 years and has the backing of the United Nations. This is a rare opportunity for a brand or organisation with global ambitions. In summary, this opportunity includes: Branding on all regional and global reports. Press release to all full and affiliate members of the UNWTO announcing sponsorship. Attendance at General Assembly – sponsor branding to appear on presentation. Attendance at regional events during 2009 – sponsor branding to appear on presentation. Full access to forecasts and analysis discussed within the report. Presentation by the Trajectory Partnership to the sponsors’ Board of Directors looking at implications of the forecasts within the report. Sponsor version of the global report: iii. With additional text on key issues for the sponsor. iv. Delivered in their corporate graphic design (at their cost). Costs: €50k per organisation (maximum of 4 organisations) This opportunity is designed with brands or organisations who have major interests in one or more regions and who wish to demonstrate a ‘local’ understanding. This opportunity is unique in that in addition to simple branding and sponsorship it also provides access to the United Nations World Tourism Organisation, their ministerial and affiliate members. This would suit any organisations wishing to understand and develop new markets or gain market share and support in regions where they already have a profile. The 2030 Vision will supersede The 2020 Vision as the industry view of the changes and developments that will take place over the next 20 years. Launched at the General Assembly in October 2009 the report takes a truly global view of the industry and will also be used by the UNWTO as the core of the regional assemblies in the following year. Such coverage and support provides the sponsor with many unique opportunities to be at the heart of the planning and policy process, to present to and meet with the leading figures in the industry within a specific region(s). This programme of research and analysis will be the ‘official’ view of one of the most vibrant, economically and socially important, and multi-industry sectors in the world. It will remain so for the next 10 years and has the backing of the United Nations. This is a rare opportunity. In summary this opportunity includes: Branding appears on the appropriate regional report(s) Press release to all full and affiliate members of the UNWTO announcing partnership Branding on presentation at regional UNWTO events during 2009 Attendance at General Assembly – sponsor branding to appear on presentation Presentation by the Trajectory Partnership to the sponsors’ Board of Directors looking at implications of the forecasts within the report Sponsor version of the regional report drafted by The Trajectory Partnership that can be delivered in the sponsors’ corporate graphic design (with some additional cost) and distributed to key stakeholders. Cost: €30k All sponsorship packages exclude travel and accommodation costs for The Trajectory Partnership and the client to attend presentations and briefings. VAT and other appropriate taxes are also excluded from these fees. Should sponsors wish to retain an active relationship with The UNWTO and The Trajectory Partnership on completion of this research programme there are related projects currently being designed that may also be of some interest. We would be delighted to discuss these with you.
Global Sponsorship (Single Sponsor)
Regional sponsors
Note: This sponsorship may or may-not be exclusive to that region depending on the type of global sponsorship arrangements that are in place. Organisations are welcome to discuss specific arrangements surrounding exclusivity and the costs involved.
