The Team

Paul Flatters

Paul Flatters

Paul has over 20 years experience advising clients on the strategic implications of social and economic change. His career has also taken in roles as Head of Research for BBC News and Director of Research for Which?/Consumers Association. At Trajectory his clients include  Bacardi, BBC, Big Lottery Fund, General Medical Council, Heineken, O2, Royal London, VisitEngland and Waitrose. Paul is a regular conference speaker and commentator. He has written for the FT and Harvard Business Review and presented BBC Radio 4's Four Thought. Paul was previously CEO of the Future Foundation and a Director of The Henley Centre for Forecasting.
Michael Willmott

Michael Willmott

A specialist in survey research and statistical analysis, Michael is regarded as one of the world's leading authorities on trends in consumer behaviour and demographic change. Clients such as the Chartered Institute for IT and the United Nations World Tourism Organisation have commissioned Michael to undertake breakthrough analysis of global data-sets, providing fresh perspectives on emerging social trends. He also regularly presents at conferences for Financial Services and Tourism organisations. Michael was the co-founder of The Future Foundation and author of the books "Citizen Brands" and "Complicated Lives" (with William Nelson).
Chris Farmelo

Chris Farmelo

Non-Executive Director
chris@trajectorypartnership.com
A specialist in quantitative analysis and econometric modelling Chris works with clients ranging from Virgin Holidays through to Defra and Historic Royal Palaces.  Chris has developed a range of modelling techniques that accomodate and test the impact of consumer trends alongside econometric and sales data.  His work ranges from market-sizing and optimal pricing through to probability testing future scenarios. Chris heads up our pricing and portfolio analysis team and is also a director of the research agency Legacy Foresight. He was formerly MD of The Henley Centre for Forecasting.
Bob Tyrrell

Bob Tyrrell

Non-Executive Director
bob@trajectorypartnership.com
Bob joined Trajectory in 2011 after having worked with us to create a strategic review for the board of Sun Life Direct. Until 1997 Bob was Chairman of the Henley Centre for Forecasting.  He was one of the founders of Demos, the independent public policy think tank where he was a trustee and then Chairman 2002-2006.  From 1997 - 2001 he was an advisor to the Conservative Party and during this time wrote his political scenarios for 2010 ''Things can only get...different'' published by the Centre for Policy Studies. His clients include AXA, Cadbury Schweppes, Greene King, Heinz, Manchester Airport, O2, Pfizer, Tesco, Virgin Atlantic and Whitbread.  
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Michael Brennan

Executive Director
michaelb@trajectorypartnership.com

Michael joined Trajectory in 2012 from OMD International where he was the Insight Director with overall responsibility for client research projects. Prior to OMD Michael was Senior Insight Manager at Posterscope having previously worked in a range of insight roles for the Newspaper Society, Newsquest Media Group and Trinity Mirror. Michael has inspired the development of the Trajectory Trends Breakfast Programme and is a regular seminar speaker while also leading our marketing activities (including partnerships with the IPA, WARC and Capgemini) together with creating our Trends Engine platform. Recent client projects include British Red Cross, Clear Channel UK, Fitbit, O2 and SSE.
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Tom Johnson

Head of Analysis
tom@trajectorypartnership.com

Since joining Trajectory in 2009 Tom has become proficient in a variety of research techniques across both qualitative and quantitative disciplines. In 2011 he ran our ground-breaking Geography of Time research and is part of the team running our pan-European time use study in 2015.
Working closely with the Board, Tom's clients over the past year include O2, Greene King and the BBC while also being involved in our proprietary research, Global Foresight, and our monthly Trends Breakfasts. Recently, he has led our work for the General Medical Council, the Big Lottery Fund and VisitEngland.
Tom has a degree in English Literature from Exeter University and a Masters from Kings College London.
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Carolin Kampik

Analyst
carolin@trajectorypartnership.com

Carolin joined Trajectory in 2013 after graduating from King's College London where her dissertation,  investigating the recent motivations for the consumption of Vintage fashion in East London, was nominated for the Royal Geographical Society’s ‘Social and Cultural Research Dissertation’ award. Her clients at Trajectory include the Big Lottery Fund, the BBC and Greene King, while she also takes an active role in our Trends Breakfasts and proprietary data analysis. A multi-cultural and multi-lingual education has shaped Carolin’s interest in global trends and affairs.
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Charlotte Cornish

Non-Executive Director
charlotte@trajectorypartnership.com

We were pleased to welcome Charlotte to the company in May 2014 after a long standing Associate relationship with the business. Charlotte brings a wealth of research and business experience to the board - with a career spanning both major research agencies and client businesses. Charlotte was most recently interim COO at the Digital and Direct Marketing Association (IDM). Charlotte has extensive B2C, B2B and Public Sector research expertise. Trajectory clients include Hymans Robertson, Duncan Lawrie and Royal London.
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Carolyn MacLeish

Consultant
carolyn@trajectorypartnership.com

Carolyn joined Trajectory from Opinion Leader where she managed their panel of MP's, Business Leaders, Journalists and Media Figures.  During that time she was also responsible for bespoke panel studies for primary health care trusts across ethnic minority and low income groups.  Carolyn is a member of the Market Research Society, she has a background in recruitment and human resources. Her clients at Trajectory include the GMC, The Royal Artillery Museum and City Cruises.
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Jo Dickinson

Finance
jo@trajectorypartnership.com

Jo is responsible for all accounting and finance issues. Having qualified as a Chartered Accountant in 1998 she has worked with us for many years through spells at the Future Foundation and Opinion Leader. Please contact Jo directly with any queries.

Associates

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Kumud Sengupta

kumud@market-vision.com

We are in the unusual position, as a small consultancy, of having a partner in Dubai!  We first worked with Kumud with the United Nations World Tourism Organisation and the European Travel Commission, since then we have frequently partnered on topics as diverse as Accountancy and Art.  Kumud's background in research and planning in the Middle East and India is fantastically useful for us and our clients, she works with us on our Global Foresight programme, ensuring that our research is accurate and the interpretation is appropriate for the region.

Kumud Sengupta is the co-founder & Director of Market Vision and is in charge of the research business of the company.  Kumud has 20 years of practical experience in the field of marketing and research. Prior to founding Market Vision, she worked as Director - Account Planning and Research with advertising agencies in India and the Middle East region. She also worked in the publishing industry for two years as a Marketing Manager of a financial newspaper.

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Tim Yates

tim@trajectorypartnership.com

Tim works alongside Chris Farmelo on our quantitative analysis and forecasting projects. During his time with Trajectory Tim has worked on projects ranging from the UN WTO long term global travel forecasts to our work with Boehringer Ingelheim, Action on Hearing Loss, London Zoo and Royal Museums Greenwich. Prior to his association with Trajectory Tim worked at BMRB, Millward Brown and the Future Foundation where he was Head of Quantitative Analysis.
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Rachel Congdon

Trajectory Ventures

Rachel’s specialism is in understanding consumer behaviours. Rachel has fifteen years’ experience working in the media industry as first a media strategist and then a strategist within the insight team of one of the UK’s largest media owners, interpreting consumer research and turning it into actionable insight. Over this time she has studied consumers in a wide variety of sectors, from motors and insurance to fashion and food. Now an entrepreneur herself, she has set up a specialised service aimed at start-up companies, to deliver the cost effective consumer insight and communications planning advice which is so difficult and costly to come by through traditional research and media agencies. Today Rachel is working with Trajectory under the umbrella of Trajectory Ventures – integrating our own specialisms with Rachel’s communications planning and consumer insight expertise.
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Katherine Symonds-Moore

Corporate Responsibility and Brand Resilience

Katherine left consumer insight consultancy life in 2006 to lead Tesco’s award winning climate change programme thereby developing hands-on experience of and insight into the importance of a coherent corporate responsibility programme for a contemporary consumer brand reputation. More recently Katherine led The Coca-Cola Company’s sustainability campaign for the London 2012 Olympic and Paralympic games. Today Katherine is working with Trajectory to deliver strategic advice and expertise to our clients on corporate responsibility and brand resilience matters.