Welcome to Trajectory – the futures partnership

We are a consumer insight and futures consultancy.

We are experts in analysing and forecasting social and consumer trends. We blend established and innovative methods to help clients understand how consumers, cultures, markets and societies are changing – and how they can benefit from that change.

Our work is rigorous and thought provoking, often challenging conventional wisdom about the state of the world. The world’s most successful organisations anticipate and understand the trajectory of change – we are here to help you do just that.

"Social media is about sociology and psychology more than technology"

Brian Solis

“I always like to look on the optimistic side of life, but I am realistic enough to know that life is a complex matter.”

Walt Disney

“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change”

Charles Darwin

“If you’re the smartest person in the room you’re in the wrong room”


“If the 20th century career was a ladder that we climbed from one predictable rung to the next, the 21st century career is more like a broad rock face that we are all free climbing. There’s no defined route, and we must use our ingenuity, training and strength to rise to the top. We must make our own luck”

Jocelyn Glei

“Contradiction is not a sign of falsity, nor the lack of contradiction a sign of truth”

Blaise Pascal

“The mega-trend of the 21st century is the empowerment of people via mobile connected devices”

Mary Meeker

“Experience is not what happens to a man but what a man does with what happens to him”

Aldous Huxley

“Just as genes propagate themselves in the gene pool by leaping from body to body……….so memes propagate themselves in the meme pool by leaping from brain to brain”

Richard Dawkins

“Uncertainty is an uncomfortable position. But certainty is an absurd position”


“Change will lead to insight far more often than insight will lead to change”

Milton Erickson

“The real world in our time is a hybrid world, not a virtual world or a segregated world that would separate online from offline interaction”

Manuel Castells

I love Camtasia studio

Chris Forte

"Money won't buy happiness, but it will pay the salaries of a large research staff to study the problem”

Bill Vaughan 

“Study the past, if you would divine the future”


“if you could list only one reason for what’s happened in the last two years it would be this; the networked individual colliding with the economic crisis”

Paul Mason

“On or about December 1910 human character changed”

Virginia Woolf

"Research is creating new knowledge”

Neil Armstrong

“I have found a flaw in the model that defines how the world works. I was shocked”

Alan Greenspan

“If I could wish for one change in the world, it would be that everybody could afford my shoes”

Christian Laboutin